Embedded Files
I coordinated all aspects of award-winning TV commercials at BBDO from pre-production to post (bidding, casting, contracts, shoots, editorial, audio, and final delivery for national broadcast). Before BBDO, I interned at Waring&LaRosa's storied art department.
Pepsi
"Switch" starring MC Hammer and directed by Steve Horn. Won Cannes Lion Gold.
Pepsi
"Cool Cans" starring Grammy winner Young MC introducing limited edition can designs. Directed by Joe Pytka.
Diet Pepsi
"The Right One" starring Ray Charles and directed by Joe Pytka. Won Cannes Lion Gold.
GE
"Every Seven Seconds / Jet Engine"
Gillette
"The Best a Man Can Get" introducing the new Sensor razor with 600% scale models created by Brooklyn Model Works.
Visa
"It's Everywhere You Want To Be" starring Paul McCartney.
Campbell's Soup
"Melting Snowman"
Pizza Hut
"Hit the Hut"
Pizza Hut
"Deliver Me" starring Aretha Franklin, introducing new delivery service with jingle based on Fontella Bass' 1965 song "Rescue Me."
Pepsi
"Make a Wish" starring Madonna and debuting her song "Like a Prayer" a day before its release. Directed by Joe Pytka.
Pizza Hut
"Grand Pan Pizza"
GE
"We Bring Good Things To Life"
Awards
After BBDO, I founded Sutherland Films, a successful film production company.
I now develop and launch best-in-class digital products + platforms for some of the world's most innovative brands.
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”
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